Workforce Success Story Submitted By:
American Job Center, Jefferson County

Meet Ameristar Casino Resort & Spa

Workforce Challenge

Due to Ameristar Casino Resort and Spa's location, it has been a challenge to network in the Denver Metro area and build a candidate pool. There are numerous opportunities and career paths with exponential growth potential company wide. The American Job Center (AJC) and Ameristar teamed up to find a solution to Ameristar’s recruiting needs.

Workforce Solution

The AJC’s Business Development Representative (BDR) worked with Ameristar's Talent Team to develop a Virtual Job Fair on the state’s employment website,, and also setup a month-long series of hiring events in the Career Center. The BDR educated AJC staff on Ameristar's employment opportunities, benefits, and transportation schedules /assistance to the town of Black Hawk. This partnership was key to referring more job seekers to Ameristar positions and to building further employment branding.

Outcomes & Benefits

Ameristar continues to partner with AJC for Virtual Job Fairs on Connecting Colorado. Their Talent Team attends hiring events and job fairs hosted by AJC on a regular basis. Ameristar staff participates on employer panels and utilizes the AJC facility in Golden to meet with candidates in-person. This partnership is an integral piece of building the Ameristar employment brand, a viable candidate pool, and increased networking.

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