Colorado

Workforce Success Story Submitted By:
Adams County Workforce and Business Center

Meet Dana

Workforce Challenge

Before coming to the Adams County Business & Workforce Center, Dana had 20 years of experience in the marketing industry, working her way up to management level positions. Still, since being laid off in 2009, she was only able to secure contract work. Not having success in recent interviews, Dana came to the workforce center for help refocusing her professional presentation for success in today's labor market.

Workforce Solution

Dana's education was slightly outdated, but her work experience and on-the-job skills allowed her resume to garner responses from employers, who often set up interviews.
Still, Dana was lacking something in closing the deal, so to speak. This is where Adams County stepped in. They helped Dana refocus her professional presentation, and put the emphasis on the qualifications, characteristics and skills she already possessed to market herself and her abilities to local employers.
The Adams County Business & Workforce Center conducted very targeted job searches, analyzed job descriptions and local employers' company philosophies to find the best fit for Dana. Then, Dana practiced interviewing to further highlight how her skills were a match for the job and company's needs.

Outcomes & Benefits

After three intensive job search meetings with Workforce Investment Act staff, it was not long at all before Dana went from getting interviews to receiving job offers. She was able to select the position with which she felt most comfortable. Dana is now successfully reemployed in her field of expertise, performing marketing and planning duties for a sustainable wage of $20.00 per hour. She is very thankful for the employment and the services of the Workforce Investment Act program and the Adams County Business & Workforce Center.

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